7 Ways to Treat Visitors from Your E-mail Groups to Keep Them Coming Back

 
 
E-mail groups can be a rich mine of prospects.  It's only logical that you do everything you can to make sure that visitors coming in from that source are well taken care of so they come back to your blog or website again and again.  After all, it probably took you a lot of time and effort to target your leads and tap your network of contacts in order to generate the listing from that e-mail group.  Don't let it go to waste.  Here are 7 ways you can use to treat visitors that come from e-mail groups and make sure they come back again and again:
 
Have a working website
 
Nothing could be more frustrating and annoying to a visitor than attempting to get through to a website that hangs or simply freezes.  If you want visitors coming from e-mail groups to stick around or come back, make sure your website or blog delivers.
 
Check your website for general operability and use.  Do graphics take too long to load?  Perhaps it's best to switch to an image with a lower resolution or change the images altogether.  Are there dead links?  It's probably time to do a periodic site repair.  Is the site troublesome?  Perhaps it's time to overhaul the whole site or switch to an account with your ISP that can accommodate your site's demands.
 
Make sure your site can handle the traffic
 
Traffic can be a problem, particularly if you're on a shared site or free blog.  Ultimately, it all boils down to server and processor limitations, so it's a good idea to check if your server has the memory and processor capacity to handle a surge of traffic coming from your e-mail groups.  Although blog platforms and most sites are optimized to handle any traffic surges, it's still best to check.
 
Know your visitors
 
Granted that e-mail groups are generally easier to 'read' and categorize than generic listings, it's still best to determine certain tendencies that each group has.  To do this, you'll need to spend some time analyzing the figures and reports from your blog or website. 
 
Check your most popular entries – those write ups that have generated a spike in traffic, read visitor comments, discussion threads and posts and check your stats regularly.  If you receive e-mail messages from your e-mail groups, you might want to check their content for clues.  Familiarizing yourself with your visitors will allow you to offer better content and service and approach them on a more personalized level.
 
Interact
 
Don't make your visitors feel that they just landed on a deserted planet when they visit your website.  Make sure that you reply to their inquiries, comments and messages.  Go beyond the usual 'Thanks for your comment' or 'Come back for more info' posts.  Read their messages and post replies that encourage more interaction.
 
Have a segregated group?  Offer relevant content nevertheless
 
Relevant content is essential to ensuring that you treat your site's visitors well.  Regardless of how diverse your e-mail groups are, it's essential that you still cater to their unique interests and needs.  Check your content because this is how you'll win their hearts and loyalty.
 
Always offer a selection
 
Variety makes for an interesting blog or website.  Even if your site has a theme, make sure you offer other content that may be directly or indirectly related to the main subject. 
 
Practice politeness
 
Political correctness may be overrated for some but politeness is here to stay.  Always treat visitors that come from e-mail groups with respect.  Avoid writing insults or leering comments.  Remember that people are entitled to their own opinions and their right to express themselves is protected by the law. 
 
You may not agree with what they say but hey, it's a democracy.  And that's exactly the reason why you enjoy the privilege of maintaining your own website in the first place.  So lighten up and treat your visitors with respect.  Who knows?  You could even build a stronger e-mail group list in the process.

4 Ways to Promote Your Blog Using E-mail Listings

 
When it comes to survival in blogosphere, it's all about connections.  All those links and good word thrown in by happy and loyal readers and visitors do wonders for promoting your blog and spiking its traffic.  And then, there are those e-mail listings – e-mail addresses and names of people who just might be interested in becoming regular recipients of information and news from you.  If you want to give your blog a fighting chance, here are 4 tips on how to promote your blog using e-mail listings:
 
Target, target, target.
 
If you have to start promoting your blog now, then start right.  Carefully determine your 'market' – the type of readership you want to focus on and the type of visitors you want to bring in.  This can vary greatly, depending on the main theme of your blog.
 
Look at your main subject and the sub-topics you regularly write about.  Who would want to read your blog on a regular basis?  What kind of topics would they want to find in your blog?  Once they find their way to your site, would they stick around and look at your other entries? 
 
Would they participate in any polls, discussion boards and forums you might offer or at least leave a comment?  Furthermore, would the people in your e-mail listings be willing to promote your blog to others or mention it on their own blogs?  With a targeted e-mail listing, the answer to these questions is a resounding yes.
 
The point here is simple: the market for your blog is already out there.  It's now up to you to let them know who and what you are and where they can find you.  By focusing on promoting your blog to highly targeted e-mail listings, you can avoid marketing to that segment of blog visitors that: a) are totally uninterested in what your blog has to offer, b) are only partly interested and cannot be relied on to stay for long and c) have vague interests and may or may not be willing to participate or sign up for your promotions.
 
Offer relevance at all times
 
If you are unable to use relevance in your invitations, it will be like throwing thousands of invitations to a violin concerto in a gym full of wrestling fans.  You probably could hit a few bull's eyes and some might be even willing to give your invite a try but the meager results will not compensate for the sheer effort and resources you will be using.
 
Avoid wasting your precious energy by ensuring that when you promote your blog using e-mail listings, it will be relevant enough for the recipients to respond positively to.
 
Be clear about your motives
 
The people who belong to your e-mail listings may be very familiar with the industry by now.  When promoting your blog, make sure you state in clear terms what the blog is about, what subject(s) will be offered and how they can respond. 
 
Don't hide behind vague terms or try to be mysterious.  Remember that your e-mail list has plenty of other options out there, blogs that are willing to state their offerings in clear, understandable language.
 
Allow your e-mail listings the freedom to opt out
 
So maybe you've garnered some terrific responses from your initial foray into opt-in subscriptions with your e-mail listing to promote your blog.  Does that mean risking a percentage of that number to unsubscribe by offering an opt-out option?  Definitely.
 
Allowing new members obtained from your e-mail listings to opt-out is not only polite, it also shows professionalism on your part.  Withholding the opportunity for subscribers to unsubscribe is considered rude and makes you seem desperate for readers. 
 
If you choose this method of retaining your readers, you risk being ridiculed in the industry.  If word gets around, you could risk losing even more potential leads for your e-mail listings.  To gain respect and eventually, a loyal following for your blog, promote it with your visitors' interests in mind.

How to Add Your Blog to Blog Directories: A Primer

 
 
There are over a million blogs now online, and there are thousands and thousands of readers who have to sift through all the intellectual and creative sedimentation in order to find the things that they would like to read. After all, there are as many tastes and thoughts as there are people on the planet, and having a blog can be a bid for anyone to be heard. If you have a blog, surely you've had dreams of making it big in the blogosphere and of getting people to read your work no matter where they are in the work. In order to do this, however, you will need to find ways to promote your blog.
 
Thanks to the power of technology and the Internet, you have a lot of techniques to choose from when it comes to promoting your blog. For one, you can post on forums that have topics that are related to your blog, and that have members who might be interested in the things that you have to say. Another way that you can promote your blog is through posting on mailing lists: you can extend help to people who you know can benefit from your expertise, or you can simply join a mailing list where people share your interests.
 
One more way for you to make more people come to your side of the bloggin universe is to add your blog to blog directories.
 
In the same way that Google indexes individual websites and puts them under the right keyword, so can you add your blog to an online blog directory. The blog directory is a great way for you to get noticed. By placing your blog under certain categories or keywords, and by placing it in a place that can be searched, and where individual entries can be categorized and filtered according to topic, you can get more readers – and not just casual readers who are passing through, but those who actually may share your interests.
 
How do you get your blog onto online blog directories?
 
There are many different directories available, and you will need to find one that not only offers free listing – there are many of these, so you need not worry – but those that will allow you to gain the most visibility. Moreover, you are not limited to a single blog directory: try placing yourself in about four or five, as there are readers and browsers that often stay loyal to a single blog directory. This technique may allow you to spread yourself farther, and faster.
 
Before you enter your blog onto an online directory, make sure that you know exactly what your blog keywords are.
 
These will be required when you register your blog site. You do not want to put down random keywords in an effort to get your blog noticed anywhere and everywhere. You know what it feels like to stumble onto a website that has absolutely nothing to do with your search term, so imagine what a blog reader would feel when he or she finds your blog but isn't interested in its content!
 
Don't turn potential readers away!
 
In the same way, make your content readable and worth going back to. There are many blog writers out there who do not even spell properly or write with sense, and you do need to set yourself apart from the rest. Make sure that your blog is ready for the world before you put it on a blog directory.
 
These are only a few tips that you may want to take note of before you start putting your blog down in a blog directory. For more information, go through the About and FAQ sections of blog directories to see what rules you need to follow, and the extent of the reach of the directory. With good planning and good keywords, not to mention good content, you will succeed in blogging.

Acne Care - Topical Acne Treatments That Work!

 

Acne Care - Topical Acne Treatments That Work!

Author: Alan Lim

There are many products available on the market for acne care.  So many, that it can be confusing as to what works and what doesn't.  Here is a quick guide to help you make better decisions about your skin care treatment.

Benzoyl Peroxide Products

There are many over the counter acne creams containing benzoyl peroxide that may be used in mild to moderate acne care.  Commonly found in the form of a gel or cream, this is applied two to three times daily to the affected area for best effect.  The key is consistent use, as it can take up to six weeks before full effects are seen. 

In addition to dissolving the keratin that clogs the pores, benzoyl peroxide in a 10% solution also prevents new acne from forming.  This makes lotions and soaps containing this chemical one of the most popular acne care products on the market. Things To Consider About Benzoyl Peroxide

Because benzoyl peroxide is not an antibiotic, it can be used indefinitely, as the body will not form any bacterial resistance to it.  However, caution has to be used in the strength of this chemical, as it is considered a strong oxidizer (a weak form of bleach), and it will dry the skin out over time.  This can cause skin irritation and redness.

To avoid this and continue with an acne care regimen, it is advised to use a lower concentration of benzoyl peroxide, (2.5%) and a daily moisturizer to offset any skin irritation.  Used in the right combination, benzoyl peroxide and a good quality skin moisturizer can be a great start towards taking control of a mild to moderate acne problem. 

Tretinoin (Retin-A)

Another popular acne treatment is Retin-A.  Tretinoin, or Retin-A, first became popular in the 1980's.  This topical treatment is a derivative of vitamin A and is best used to treat blackheads and whitehead type acne.  Retin-A works to remove whatever is clogging the pore and then also will prevent new whiteheads or blackheads from forming.  In recent years, this chemical has also been found to improve wrinkles and is being used by those who wish to look younger. Things To Consider About Retin-A

Whether it's prescription Retin-A or any number of over the counter acne care treatments containing retinol, the biggest effect of this treatment is it's ability to irritate the skin and cause flaking.  For this reason many people give up on Retin-A before it has a chance to work.  To help avoid some of the skin irritation that is common with this treatment, it is best to use a good quality moisturizer throughout the day.  If skin flaking occurs, use a wash cloth to remove the flaking and reapply some moisturizer. 

The key with any topical acne treatment is patience.  Many advertisers claim that their product will cure your acne condition in mere days.  This is typically just hype.  Have patience and be consistentArticle Search, and the rewards of clearer more beautiful skin will come.

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ABOUT THE AUTHOR


Sorting through the myriad of Acne Care treatments can be a real pain.  What works?  What's junk?  http://skinacneremedytreatmentproduct.com/ has the answers you're looking for without all the hype.

Richlin v. MGM: Coauthor of Movie Treatment Does Not Automatically Own Movie Copyright

 

Richlin v. MGM: Coauthor of Movie Treatment Does Not Automatically Own Movie Copyright

Author: Araceli Campos

In Richlin v. Metro-Goldwyn-Mayer Pictures, 531 F.3d 962 (9th Cir. 2008), the heirs of one coauthor of the treatment that served as the basis of "The Pink Panther" series of movies asserted an interest in the motion picture copyright. The Ninth Circuit affirmed a district court's grant of summary judgment and agreed with the district court that the coauthor of a story treatment is not necessarily the coauthor of a subsequent movie based on that treatment, and therefore cannot necessarily claim a copyright interest in the movie. Accordingly, renewal of the copyright in the motion picture had no impact on the treatment coauthor's interest.

Background

In April 1962, Maurice Richlin and Blake Edwards wrote a 14-page treatment for a movie then entitled "The Pink Rajah" – later renamed "The Pink Panther." In May 1962, Richlin and Edwards entered into an employment agreement with the Mirisch Corporation to write the screenplay for the movie as a "work made for hire." 531 F.3d at 965. Later that same month, Richlin and Edwards executed a literary assignment agreement, transferring and assigning all of their rights in the Pink Panther story to Mirisch, including the right to copyright the treatment, renew the copyright, and retain all benefits therefrom. Id.

The first "Pink Panther" movie was released in 1963, followed by nine sequels, many of which credited Richlin and Edwards with creation of the characters. The first such movie indicates a copyright notice of 1963 in the name of Mirisch and G&E Productions. The U.S. Copyright Office issued a certification of registration for the "motion picture" entitled "The Pink Panther" in 1964. Id. The treatment itself was never registered or separately published.

Richlin died in 1990. The 1963 copyright on the movie was set to expire in 1991, but it was renewed that year by Mirisch's successors-in-interest, MGM-Pathe Communications Co./ Geoffrey Productions Inc. (collectively "MGM"). No one attempted to renew any copyright on the treatment or the screenplay. Id. at 966.

In November 1992, MGM sent Richlin's widow a check for "payment in full for any rights used in or relating to [Son of Pink Panther] that are owned or controlled by Maurice Richlin or by you pursuant to the Writers Guild of America agreement or otherwise." Id. at n.6. Though the check was paid pursuant to a 1965 settlement agreement between Richlin, Edwards and Mirisch, the money and the letter alerted Richlin's heirs to the possibility that they might own rights to the Pink Panther series.

Richlin's heirs filed suit in federal court in the Central District of California seeking declaratory relief and an accounting. They asserted a 50% renewal interest in the treatment and all derivative works, including all of the Pink Panther movies. The district court found that the plaintiffs had no such rights and granted summary judgment in favor of MGM. On appeal, the ninth circuit agreed. Richlin v. Metro-Goldwyn-Mayer Pictures, 531 F.3d 962 (9th Cir. 2008).


Richlin did not coauthor the movie and thus has no copyright interests in the movie

The Richlin heirs asserted two legal theories in support of their claim, both of which were rejected by the courts. First, the plaintiffs claimed that because Richlin coauthored the treatment, which was a substantial component of the movie, he is also by definition a coauthor of the movie. 531 F.3d at 967.

As coauthor of the movie, Richlin would have an interest in the movie's copyright. Although Richlin assigned all copyright renewal rights, he died prior to the renewal date. An assignment of renewal rights is only effective if the author/assignor is alive at the time of the renewal term, because only then does the renewal interest actually vest in the author. Stewart v. Abend, 495 U.S. 207, 220 (1990). The Richlin heirs claimed that because Richlin died before the renewal term, the pre-vesting assignment was ineffective and the copyright interest reverted to them. 531 F.3d 962, n.5.

In determining whether Richlin coauthored the movie, the courts turned to Aalmuhammed v. Lee, 202 F.3d 1227, 1234 (9th Cir. 2000). Aalmuhammed sets forth three criteria to determine whether a work is jointly authored as defined under section 101 of the 1976 Copyright Act: (1)
     
1) Whether the "putative authors ma[de] objective manifestations of a shared intent to be coauthors;" a contract evidencing that intent is dispositive;
2) Whether the "author superintended the work by exercising control -- often the most important factor; and
3) Whether "the audience appeal of the work" can be attributed to both authors and whether "the share of each in its success cannot be appraised." Id.

The courts agreed that Richlin undoubtedly coauthored the treatment. However, the treatment "is not the appropriate reference point." 531 F.3d at 968. The lawsuit was premised on the claim that Richlin's coauthorship of the treatment automatically made him coauthor of the copyrighted motion picture. Therefore, the court had to apply the Aalmuhammed factors to determine whether Richlin was coauthor of the movie, not the treatment. Id.

The first Aalmuhammed factor went against the plaintiffs, as Richlin executed an Assignment dispositively indicating that Richlin "did not intend" to be a coauthor by virtue of his manifested intent to convey away all present and future interests in the treatment and its derivative works. Id. at 969-970. Richlin also executed an employment agreement indicating that the script was a "work for hire," another contractual provision inconsistent with an intent to establish coauthorship. Id.

The second Aalmuhammed factor easily lay in MGM's favor, as Richlin never exercised any supervisory powers or control over the movie. Id. at 970. Though Richlin co-wrote the screenplay as a work for hire, that does not equate to control over the creation of the movie. Id.

Though the third Aalmuhammed factor arguably favored the plaintiffs, the court stated: "Given that the two primary Aalmuhammed factors weigh most heavily in favor of Appellees, we hold that Richlin was not a coauthor of the Motion Picture. Therefore, there is no renewal interest in the Motion Picture that might conceivably have vested in the Richlin heirs under a theory of coauthorship." Id.

The treatment was not copyrighted by virtue of publication of the movie

The plaintiffs' second argument theorized that although the treatment itself was never published or the subject of federal statutory copyright, it obtained statutory copyright protection by virtue of publication of the movie, which incorporated portions of the treatment. The Richlin heirs claimed that because Richlin died before the renewal rights in the treatment vested, those rights reverted to them. Id. at 971. They further asserted that MGM's renewal of the movie copyright renewed their statutory copyright in the treatment, and because the movie incorporates the treatment, they co-own the movie's copyright. Id.

Under the 1909 Copyright Act, which governed the treatment, unpublished works were protected by state law while published works received federal copyright protection. Id. Accordingly, when Richlin and Edwards assigned the treatment to Mirisch, California common law copyright protections applied – that law held that an author's transfer of rights in a work prior to first publication completely and forever divested the author of his copyright interest, making the transferee the copyright holder. Id. at 972. Mirisch's subsequent publication of movie containing copyrightable elements of the treatment secured federal statutory protection for the movie and protected the screenplays and treatments incorporated in the movie. Id. at 973 and 975-976.

However, the court noted that although the movie's federal copyright protection did extend to those copyrightable elements of the treatment that were components of the movie, "this did not constitute publication of the Treatment 'as such' – i.e., as a work standing alone." Id. at 973. The court deferred to the Register of Copyright's interpretation of the copyright statutes as holding that publication of a portion of a work does not necessarily constitute publication of the work as a whole. Id. Therefore, the movie's publication that incorporated parts of the treatment did not invest the treatment with separate statutory protection. Id. at 973 and 975-976. (2)

Richlin and Edwards would have had to separately and independently publish the treatment in order to secure copyright protection for it under the 1909 Act – they failed to do so. Id. at n.14. Because the treatment never received independent federal copyright protection, there was no right to renew anything, and nothing reverted to the Richlin heirs. Id. at 974 and 976-977.

Conclusion

The lesson from Richlin is clear – in order for an author to claim copyright protection for a treatment, screenplay, or any other components of a motion picture, he or she must secure federal copyright protection by separate and independent publication and/or registration of the treatment or screenplay.

The Richlin case may have had more to do with the plaintiffs' unsubstantiated greed than with resolving challenging issues of law. The contracts Richlin executed with Mirisch were clear and conclusive; the check Richlin's widow received related to a settlement agreement, not questionable current copyright interests. The court did not have to forge new legal ground in deciding this case – it merely showed the plaintiffs why their arguments failed under existing precedent. The plaintiffs likely spent a lot of money on legal fees to fight this losing battle.

The levity in the court's opinion reflects the lack of challenge it faced with this case. The opinion begins with: "Inspector Jacques Clouseau, famously unable to crack the simplest of murder cases, would most certainly be confounded by the case we face. While Inspector Clouseau searched for the answer to the question, "Who did it?" we must search for the answer to the question, "Who owns it?"… Although the Richlin heirs have developed several theories that could supply the answer to the question, "Who owns it?", unlike Inspector Clouseau, they have not quite stumbled upon a theory that favors them." CITE


(1) Section 101 of the 1976 Copyright Act defines "joint work" as "a work prepared by two or more authors with the intention that their contributions be merged into inseparable or interdependent parts of a unitary whole." 17 U.S.C. section 101 (1976). The copyright claims at issue are governed by the 1909 Copyright Act, not the 1976 Act, and the 1909 Act does not expressly address joint authorship. However, courts regularly applied the common law definition of join authorship to the 1909 Act. Section 101 of the 1976 Act  incorporated the same definition that had been in use in the courts. Therefore, the Richlin courts determined that it was appropriate to reference interpretations of the 1976 Act language to the Richlin case, even though the 1976 Act did not, in general, apply to the underlying claims.
(2) The court referenced a decision by the Copyright Office Board of Appeals that "an unpublished underlying work that is incorporated into a statutorily copyrighted motion picture does not receive a statutorily copyright independent of the motion picture's copyright." CITE, citing Husbands, Copyright Office Board of Appeals Letter, Control No. 10-600-754-2(C), at 6 (May 14Article Submission, 2002).

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ABOUT THE AUTHOR


Ms. Campos is an Associate at Zuber & Taillieu LLP (www.zuberlaw.com), where she specializes in entertainment and intellectual property law. She earned a J.D. from Stanford University School of Law, and B.A.'s in History and Ethinicity Race & Migration from Yale University. She graduated both universities with honors.

Nextel Cell Phone Ringtones -The Beauty in the Beast

 

Nextel Cell Phone Ringtones -The Beauty in the Beast

Author: Mark Kimathi 

Nextel cell phone ringtones are refreshing to the handsome and rugged Nextel cell phones. Depending on your personality you can add to that Nextel power horse of communication, a sweet side using a ringtone.

Imagine your Nextel cell phone ringtone goes off and the person next to you is thinking that's a sexy ringtone. Then you drawn out a Nextel i875 they will just go like "Wow, didn't expect that is what was ringing."

Nextel mobile phones are said to not offer very diverse selection of phone. This has some element of truth as most Nextel phones are manufactured by Motorola. And without the sting of competition one can get lax.

But even with few handsets to select from Nextel phone are some handsome pieces of gadgets. And what better way to further customize it than with a complimentary cell phone ringtone.

Though referred to as Nextel, the cellular company is now Sprint Nextel Corporation. This is after Sprint, another telecom, bought out Nextel in 2005. And as much as the company today is widely referred to as Sprint both by media and employee, many Nextel subscribers still refer to it by it's former name.

Getting cell phone ringtones on a Nextel network many end up being a little tricky. Nextel does not use the regular systems. Unlike other cellular operations, Nextel utilizes the Specialized Mobile Radio band (SMR). But the over 18 million subscribers still need Nextel cell phone ringtones.

Some ringtone service providers have taken this into consideration. The fastest way to tell if a ringtone service provider provides for Nextel is to check for the Nextel logo. This may eliminate the hassle of subscribing and having your subscription rejected. Note that a Sprint logo does not necessarily translate to mean Nextel cell phone ringtones are available. Remember even after merging, Sprint and Nextel still use different systems.

If all else foil, simply subscribe. If you are rejected, well, now you know for sure.

Living in the U.S.A? Get high quality Nextel cell phone ringtones with this offer now because you also get 15 complimentary ring tones. Enter Your Cell-Phone Number Here NOW

Nextel Ringtones

Nextel Ringtones

Author: Jacob Sakol

Are you enjoying your Nextel phone? Are you just using it for business? Is your phone boring? It's time to spice your cellular up with some ringtones ringtones. You can claim ownership of your phone. So, how many ringtones have you put on your phone? Just the defaults? That's something that has to change soon. Your cell phone is an extension of yourself. You customize yourself so why not customize your Nextel cell phone.

Nextel is a pioneering wireless voice and data carrier that introduced the walkie talkie cell phone function to the market. They have pioneer data bundled with voice plans. They were introduced a value added carrier that has seen success in the marketplace with their innovations.

Keeping with innovation, the logical next level is to get some great cell tones. See, when your phone rings, every turns around to see where the sound is coming from. If it's a good ring tone, it will get people attention. You make people turn around and take notice when they hear your ring tones. You can make a big splash. You can impress your friends with your style and your class when you have a great new ringtone to share.

Choosing good cellular phone tones is easy to do. You know what sounds good and what is unique. Maybe it's your favorite song, maybe it's the song that you really hate, maybe it's a cheesy song. Whatever style, you know what is and you know that you want to share it. Just find the ringtone, download it and you are set.