Geezertising: Will We Adjust Advertising Standards for an Aging Population?

I read recently about a group of ad industry veterans who started a new agency to do the style of creative work they used to doâ€"15 and 25 years ago. It was hard to read the profiles and quotes of these dudes without hearing Grandpa Simpson’s voice in my headâ€"“And in those days, type was hand kerned…” For a moment, I thought it was a silly ideaâ€"but then I realized these guys might be just the ones to fill a niche that’s becoming larger by the minute.