The Home for the Strategically Challenged

When my client, the CEO of a well-known widget company, started banging his fist on the table, I knew we were in trouble. “Power,” he said. “That’s what we need to hammer home. We’re the leader in power. Power, power, power.” Only we knew it wasn’t true. His competitors had equally powerful widgets. And a new widget manufacturer had just entered the market with impressive technology and a design that one-upped everyone else.