Read This or Else

Explaining the lasting appealâ€"or just existenceâ€"of negative ads If you don’t like this column, go screw yourself. And by the way, that’s an ugly shirt you have on. You can’t go outside looking like that. What homeless retch did you steal it from? Okay, calm down. I’m just trying to make a point. Or rather, what should be a pretty obvious point at this time every 4 years. Because right now, if you watch TV at all, negative political ads are inescapable. Yet so is the call for their...